Apparently, the new iPhones have convinced a small percentage of iPhone 5 users to upgrade.
According to a recent report by research firm CIRP, which polled 400 customers in the US between Sept. 20 and Oct. 20, and found that only 6% of iPhone 5 owners upgraded to an iPhone 5s or iPhone 5c. In comparison, 12% of iPhone 4s owners have jumped to iPhone 5 over the same period in 2012.
In addition, among the two-thirds of those surveyed who upgraded to an iPhone 5s or iPhone 5c from any iPhone model on September and October, the figure was smaller from the iPhone 5 compared to the number of all the iPhone users who upgraded from the iPhone 4s to the iPhone 5 last year.
The CIRP report also revealed that a large chunk of iPhone 5s and 5c buyers were already iPhone users than from the Android smartphone or feature phone users.
Mike Levin, co-founder and partner of CIRP, said in a statement that Apple lures a significant portion of its customers from Android and other platforms. Mike also said in this year’s launch, the company saw an increase in customer share that already own an iPhone. This explains the declining base of non-smartphone users, a small percentage of new iPhone buyers upgraded from a basic/flip phone, compared to the product launch last year.
So, what do these results indicate? Does this means that demand has been increasing for the iPhone? Or does this point that a large number of people have skipped on the iPhone 5s or 5c for the new iPhone 6 expected to be released next year.
Traditionally, Apple releases a major iPhone model once every 2 years, with a small “S” letter in between. It’s clear that the major upgrade attracts far more people than the minor upgrades. A huge number of iPhone 5 as well as Android users could simply be waiting for the next-generation iPhone.
Apple launched the iPhone 5s and the iPhone 5c on Sept. 10.