According to a recent survey conducted by ComScore, consumers are more satisfied with the tablets than their smartphones and users still preferring Apple’s iPad over other tablets.
Among 6000 respondents, ComScore discovered that most iPad user are male, under 35 and come from wealthier household with an income over $100,000. Amazon’s Kindle Fire users tended to be female with lower income households.
In term of owner satisfaction, Kindle Fire which runs Google Android OS came in second alongside other Android tablets, the survey reveals. The motivation behind the purchases of the iPad and Kindle Fire also differs among user groups. The top purchase motivators are apps selection, tablet price, brand and operating system.
The iPad users, their prime considerations are the availability of apps and the brand name. While for the Kindle owners, it’s the price with apps coming is second. No surprise there, as the 16GB Wi-Fi version of the Kindle Fire costs on $199 while the 16GB Wi-Fi version iPad is priced at $499.
However, the interesting fact is the operating system wasn’t the main consideration for purchase for smartphones or tablets users, ComScore reports.
The overall satisfaction score rated by smartphone users with their devices was an 8.1 out of 10 points, while for tablets owners it was 8.6
Meanwhile, Google with its Nexus 7 Android tablets jamming up sales, Apple is also expected to launch a 7 to 8-inch tablet next month.