Browsing The Web Remains iPad Users Top Activity.
A recent survey by Consumer Intelligence Research Partners reported that more than 40 percent of iPad owners use their iPads to browse the web.
The research also pointed that iPad users are primarily using their devices for web browsing and for entertainment such as listening to music and video playback.
Consumer Intelligence Research Partners, earlier this year has conducted the survey consisting over 1000 iPad owners. Among them 40 percent told that they are going to use it for surfing the web and 33 percent responded that they will be use the iPad to listen to music, watching photos and videos. Gaming took third place with only 27 percent respondents.
It was surprising noticing that only 11 percent of iPad owners use the iPad for social networking. Reading magazines and e-books also faired lowly in the survey with user base of 8 percent.
This study reiterates the fact that tablets are mainly devices used for media consumption. Besides, iPad as a business tool is increasing. Business owners are very likely to use the iPad for conducting business activities, but this still behind leisure.
Moreover, this study indicates that 7 inch tablets which are geared mainly for entertainment purposes will stay for the time being. Google’s own tablet Nexus 7 since its launch is doing fairly well and Apple, according to rumors is all set to introduce its own version of a smaller iPad or iPad Mini by the end of this year.
